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A website does not have a page or time constraint and has a 24/7 availability, there's also no rush for users to get the required information across. A good pagerank would solve most of your marketing need, consumers that utilize search engines know what they are in need of and show a stronger desire in that product or service. Having good ranking search engine results provide a better visibility for a business, this allows your business to find easily in the web by potential customers. Good search ranking will dramatically increase your website's traffic and provide you with more customers than any other source of marketing or advertising.
It is critical for a certain business to keep clients updated with their latest news, services and products offerings, Having an online presence provides you the best way to inform customers about possible event or new product offerings. This will increase your customer acquisition and retention. Having a global presence and 24/7 availability provide a much more convenient support for your customers. A call center or 24 hour phone support is great, but it's an expensive way of customer care support, many companies do not have the funding necessary to provide such service. But a website could be a good alternative. It's a good way to help support a customer's needs when phone support is unavailable or simply expensive.
Many websites have a FAQ (frequently asked question) page that answers many customer concerns and inquiries. Businesses can also provide brochures and tutorials that will help customers accomplish a certain task. If customers still have support issues or some inquiry they can submit their problem via web form, a website allows a business to provide an appropriate response in a timely manner.
A website could provide a much better way to know your customer's buying preferences and behaviors, customers' information provide a more effective way of marketing campaign. Websites can improve customer relationships in more ways than just via communication, support and up-to-date general information.
A website can also inform a user of their project's status, account information or balance. It also acts as an online community, providing customers a much better interaction through networking and commenting. Such web presence transforms the website into live network where each customer can share their abilities, hobbies and interests. This enables more valid information about customers' behaviors and buying preferences. Website can also give company valid information about their products and other future products.
Market research is an organized effort to collect precise information about target market or customers, it's a key factor in maintaining overall business competitiveness. Companies do market research to analyze and fully understand the market need, market size and competition.
Market research could also provides some crucial information on how to make your products or services much better. successful businesses conduct research on continual basis to keep up with the trends and to stay competitive in the market. To do market research you need highly effective tools, a website can provide you a much cheaper way of marketing research. You can use features on your website like polls and online surveys to target specific group of individuals to find out what your customers really want and how they feel about certain products of your business to determine how you can improve your product and services. Website analytics and stats provide you precise information about how much traffic your website receives how they got to your website and their exact location.
Having a website provides you the opportunity to tell potential customers what you are about, what you're doing and why you deserve their trust and confidence. In fact, most people and companies use the internet for pre-purchase research and do some background research so that they can determine whether a particular company is worthy of their patronage. A good web presence also allows for Viral Marketing, where your customers and website visitors spread positive word-of-mouth about your products and business, here your customers and website visitors do most of your marketing.
The convenience of a website helps increase productivity, performance and speed. Producing a reliable product or completing a particular service in less time than expected always makes a customer satisfied. It takes months to gain a good customer, but seconds to lose one, and it is hard to lose a satisfied customer.
In building a website you don't need to have "tech expertise" to build a business-enabled website. You don't need to learn those HTML web programming languages to build your own website. You can hire someone to build a website for you; there are a lot of good companies out there that make good business-ready website.
Some companies like Yahoo! offer a complete, a much affordable, hassle-free ecommerce and web hosting solutions. These solutions may also include web space, free design templates, shopping carts, payment facilities and even marketing tools. Other like Shopify, An ecommerce website builder company, allows you some basic management and maintenance of a site without developer assistance or knowledge of web programming.
But remembered success in the online world still depends on the quality of your products and services not on your website.